Goldilocks and the Instagram Porridge Updates…

Goldilocks went into the kitchen, where she found three bowls of porridge.  There was a great big sloppy-but-rustic looking bowl full of raisens, a middle sized ungarnished boring bowl and a small bowl from the Helen James – Considered Dunnes Stores Range (so cool but understated) filled with exotic superfood berries, chia seeds and cinnamon.  It…

What High School Can Teach Us about Selling an Idea…

So yesterday I finished my last online MOOC course from Coursera in the Psychology of Popularity. Praise must go out to Dr. Prinstein created a fun, interactive and interesting course (the content of which you can still view here). So, it seems that just like sociology, science and microeconomics, you can learn a lot about the larger world by closely…

Why it’s Time To Change the Way We Think, About How We Think

Over the course of the last year, I’ve spent an awful lot of time reading, studying and discussing the importance of the herd to our neanderthal brains. We may think we have come a long way, particularly of late – thanks to our progression in the areas of science, culture and technology but in reality, our caveman…

The Science of Mean Girls – 7 Insights about Popularity

Why You should Care about Popularity… When we think of ‘popularity’, our minds typically wander to secondary school, or perhaps (if you’re Irish) a set of borrowed scenes from the fictional American high schools that graced our TVs as children. We think Mean Girls. We think Clueless, Grease, Breakfast Club… Each generation has their ‘go…

The Digital Divide: Understanding Our Relationships and Behaviour Online

There’s been a lot of talk recently about how – in this digital age – can brands navigate their ‘relationships’ with consumers (i.e. ‘people’ if you’re a hip-down-to-the-beat-brand that doesn’t go in for such labels). There has also been a lot of hyped-up talk about ‘youths’ relationship with each other over digital. And I have to say,…