1. What is GDPR?
GDPR stands for General Data Protection Regulation. It will apply, from the 25th May 2018 to anyone handling data of an EU person or any EU based company (so literally any data we deal with in Irish marketing land).
2. Why should I care?
You could be fined up to 4% of your company’s total turnover if you don’t comply. That’s not an empty threat either, it’s very real with a very hard deadline of the 25th of May – zero wiggle room.
Marketing, media and advertising are going to be the industries most directly affected by the legislation. Remember the cookies compliance thing? It’s going to look like a piece of well, cake, next to the unavoidable chaos this is going to unleash. Yet few in marketing industry seem to be even talking about it – let alone planning.