List: Cheap (but Awesome) Online Courses in all things Digital!

The world of digital and marketing moves ridiculously quick. So last  year, I made a point of going ‘back to school’ to broaden and update my knowledge in the area Each course was through a site called Coursera – which I can’t recommend enough. You can find more about the ones from last year and…

Facebook’s Click-bait Content Update: What you need to Know NOW…

  “It’s a beautiful thing, the destruction of words.” ― George Orwell, 1984 Facebook’s latest update to its infamous algorithm has a lot of brands and content providers concerned – and with good reason. Here is what you need to know as a brand or content provider… What will the update effect? Both link titles (aka…

Why LinkedIn is Going the Same Way as Tinder

Around this time last year I blogged about why – despite all the media and marketing ravings – Tinder was just not the answer to modern dating needs. The problem overlooked by many enthusiasts was, in many ways, a very simple one – human behaviour. In all our enthusiasm to praise the simple proposition, swipey-addictiveness…

Influencing the Influencer: 5 Brands and Vloggers who Know how to Work Together

Online influencers are great when it comes to turbocharging your marketing strategy, honing in on a really specific target audience and growing your reach as a brand. However, over the course of the development of such campaigns with these writers, vloggers and community managers, one important point is continuously emphasised, again and again. And it…

How to Develop a CONTEXTUAL Content Strategy

There are lots of arguments about what creativity means but when it comes to advertising, one thing is for sure – creativity without purpose is pretty pointless! Because it’s not enough to do something just because you can, because it’s the newest ‘thing’, because it’s #trending or just looks damn cool. Great work needs to…