How to Create Value Out of Something Completely Useless

What’s the greatest trick a marketer’s ever pulled? Diamonds. You see, about once a decade or so, the marketing world strikes ‘gold’ with a one-liner that is truly life changing. No, really. I mean in the sense that this line, this one tiny piece of copy, triggers a shift in the psychology of the masses. Lines…

This is Not Just any Marketing Rant, this, is an M&S Rant

Let’s stop for a moment and think about a lovely establishment that even the Irish adore in all it’s middle-class bunting and Britishness, M&S. Don’t worry, I’ll give you a moment… What’s the first thing that came to mind? Warm treacle toffee on piping hot puds? Two for one deals on your favourite spuds? Table tops…

Why Clerys is Gone – the Real Reason

My very first ‘real’ job was in Clerys. It was in Principles (long lost to the recession) on the first floor, where fashion went to die. I remember laughing together with my friend at the weirdness of it all. It was like stepping through a time warp – a sort of purgatory of oversized knickers…