Super Bowl Ads get Political… but Haven’t We Been Here Before?

Probably the most common headline regarding the Super Bowl ads this year is how some brands chose to ‘get political’. Particularly noteworthy were Airbnb and Coca-Cola. This is leading to a debate about the role of brands in politics and social movements. Are they supposed to steer clear, or dive in? A lot of people…

Just because You Can Count it, Doesn’t Make it Count

Over the weekend I was at a play in the Gate Theatre. Under Alan Stanford’s direction, The Constant Wife is already a resounding success. OK so Peter Crawley of the Irish Times thought it sucked and Ailbhe Jordan of The Mirror was perhaps less harsh in recognizing the thing for what it was – well produced, (perhaps a…

A Brave Beauty Ad for the YouTube Generation

As I’ve said before, beauty brands are notoriously bad at shifting from the 1950’s status quo but in recent months we have seen a few names out their shaking it up a little. The one to catch our attention most recently has been the team up between haircare brand Aussie Haircare and YouTube megastars Graydon…

What High School Can Teach Us about Selling an Idea…

So yesterday I finished my last online MOOC course from Coursera in the Psychology of Popularity. Praise must go out to Dr. Prinstein created a fun, interactive and interesting course (the content of which you can still view here). So, it seems that just like sociology, science and microeconomics, you can learn a lot about the larger world by closely…

The Problem with Irish Ad Agencies

So Shane O’Leary just published this post about youth in advertising – asking why Irish adland is so afraid to let us take on leadership roles. Kudos to Shane. Have a read of it there first. (I know, I know – nobody ever comes back when you link them off into the depths of the internet…

Mattress Mick – Back with an Internetty BANG in a Music Video

This is the Irish internet equivalent of Christmas. Christ on a bike… Mattress Mick is back with a Bang (although I don’t think any of us in Dublin ever thought he’d gone away), with a hilarious music video. The video contains every ingredient to make it a viral hit – including dancing monkeys, gangnam-esque bad dancing and…

Michael Kors Creates the First Instagram Ad… and it’s sorta ‘meh’

Don’t get me wrong – I love Michael Kors. As a brand and as a marketer – they’re always first with well advertising ‘firsts’ as we call em and firmly hold their own in amongst the luxury digital advertising innovators like Burberry, ASOS, Cartier, Net-a-Porter and Rolex. But I can’t help feeling that they had…