Irish Tourism Rises 11% in 2016

In the percieved epic global mess that was perceived to be 2016, it’s nice to here some good news. Tourism to Ireland is up 11% on last year.  Visits from Mainland Europe grew by 8.8% to 3,096,300 visits.  North America a whopping increase of 18.3% to 1,699,100. GB up by 11.1%  to 3,620,500 visits. Rest…

Trending: The Home Truth in the White Noise of #HomeSweetHome

There has been a lot of pointless chit chat, online ‘noise’ and debate about Home Sweet Home. And it is all entirely missing the point. Because it goes beyond the debate about the usual (I’m going to call) ‘bono-bashing’ – where Irish people give out about successful Irish people for getting #notions and out to get the attention of…

Trending: Superfoods get Spiced Up for 2017

There’s a new kid on the ever-expanding block of Superfoods that you may not expect. Firstly, because it is relatively cheap (not a typically desirable a tribute we tend to admire from our superfoods) and will continue to be. Secondly because it’s accessible (no need for the trip to the health store). In fact, it’s actually…

Why you need to Stop Reading this Stupid Blog Post… 

In about 5 mins I will auto post this quick piece to Facebook – where it will receive about 95% of it’s total traffic… and therein lies the problem.  Basically, you need to stop reading this blog post. Traditional media is undoubtably not without its flaws but the internet has zero rules or accountability for…

Hold the Line – The Economic Realities that Trump Trump

I’m here at Kilkenomics in Kilkenny (where else) – where for four days the unlikely duo of comedy and economics collide. And to be honest, from what we’ve heard from this afternoons filming of Agenda (David McWilliams new programme on TV3) perhaps if you can do is laugh. It’s no surprise that the conversation keeps circling back to…

Happenings: A Festival for Storytellers Hits Dublin Next Week

There has been plenty of conversation in 2016 about this years winners and losers of the media world but while pretty much everything has been up for debate one area everyone seems to agree on is video. Whether your in social content, news or even publishing, video has become the default hero format. Now, there…

Trending: H&M partners with Luxury Brand Kenzo and instantly Sells Out

Over the last few years bargain megabrand H&M have made a number of strategic partnerships with luxury names. Most notably perhaps was the Balmain partnership this time last year. A number of people put the phenomenal success down to the ‘kardashian’ effect – as they had used Kendall Jenner as the famous face to front the…

Birds of a Feather: What do Charlie Brooker and Katie Price have in Common?

If you working in marketing/digital/media and don’t know Charlie Brooker, you need to. Also, what the hell have you been doing with your spare time? Famed for pretty much predicting a certain prime minister’s ‘incident with a pig’, the journalist gone-TV-writer is actually a lot more impressive for his overall cutting commentary on modern media…

Trending: Everyone’s Going to… Mass

Is there anything to be said for another mass? Well apparently, yes. Over 186 thousand Irish people on are going this Sunday and over 42,000 are at least interested. Well at least, according to Facebook. ‘Mass’ has gone (hate the word but…) viral over the last 24 hours as a random event on the social…

Generation Who?! An Honest Marketing Guide to Irish Demographics

The only thing more annoying than talk about millennials, is the disputes over who millennials are. The biggest problem is that we are applying a global label to a little island. So, I’ve gone and tried to put these global labels in an Irish context and added my own ‘definitive’ dates! I’ve also relabeled them,…

Free Courses from Facebook on Content just Launched

Facebook has just launched an online course for journalists. This should be of serious interest to anyone writing, blogging, creating native content, posting, monitoring, measuring, promoting, video or reporting on effectiveness. Apparently it was set up to meet the demand of a a single destination where you  can learn about Facebook’s products, tools and services…