Trending: Google Home – This Year’s Christmas Must Have?

If, like me, you’re a tech lover who has got frustrated by serious lack of innovation every time the newest i-Whatever or smart-yoke has come out then it may be time to rejoice in a truly new ‘thing’ among the internet of ‘thingys’. Google Home is now available to pre-order. But what is it? Well…

Facebook’s Click-bait Content Update: What you need to Know NOW…

  “It’s a beautiful thing, the destruction of words.” ― George Orwell, 1984 Facebook’s latest update to its infamous algorithm has a lot of brands and content providers concerned – and with good reason. Here is what you need to know as a brand or content provider… What will the update effect? Both link titles (aka…

A Brave Beauty Ad for the YouTube Generation

As I’ve said before, beauty brands are notoriously bad at shifting from the 1950’s status quo but in recent months we have seen a few names out their shaking it up a little. The one to catch our attention most recently has been the team up between haircare brand Aussie Haircare and YouTube megastars Graydon…

When that Marketing Word ‘Viral’ Becomes a Virus…

I’m a big fan of the Irish Times and a daily reader. But today I have to question their article regarding why this image was not on their front page. Miller states that the question was debated in HQ but ultimately they decided not to.Last night, was a big moment for many newspapers around Europe and…

What Recipes are Rising to the Top of The Great British Bake Off?

Two  things you would have thought the world had had enough of was reality and cookery programmes. But when the award winning Great British Bake Off first aired in 2010, it took us by surprise. The self-aware sugar dusted series has since spawned umpteen spin off, thirteen specials and has been reimagined in 17 other…

Why LinkedIn is Going the Same Way as Tinder

Around this time last year I blogged about why – despite all the media and marketing ravings – Tinder was just not the answer to modern dating needs. The problem overlooked by many enthusiasts was, in many ways, a very simple one – human behaviour. In all our enthusiasm to praise the simple proposition, swipey-addictiveness…

This is Not Just any Marketing Rant, this, is an M&S Rant

Let’s stop for a moment and think about a lovely establishment that even the Irish adore in all it’s middle-class bunting and Britishness, M&S. Don’t worry, I’ll give you a moment… What’s the first thing that came to mind? Warm treacle toffee on piping hot puds? Two for one deals on your favourite spuds? Table tops…

It’s all Greek to Me – Ireland and the Greek Crisis

The biggest news in the well, news, over the last seven days has been about the unfolding calamity of Greece. There’s been lots of interesting and indepth articles from lots of experts and not-so-experts alike. But I thought it was worth a look at Google Trends to see just what the Irish populace were actually…