Super Bowl Ads get Political… but Haven’t We Been Here Before?

Probably the most common headline regarding the Super Bowl ads this year is how some brands chose to ‘get political’. Particularly noteworthy were Airbnb and Coca-Cola. This is leading to a debate about the role of brands in politics and social movements. Are they supposed to steer clear, or dive in? A lot of people…

Are We Finally Breaking Up with ‘The Start Up Guy’? 

Open any financial, business or economic magazine or newspaper section and you will be bombarded with interviews, news and speculations about the heady world of the tech startup. The Silicon Valley Hooded Hero has long replaced the ‘Serious Suit’ as the aspirational business pin-up of our time. After all, he’s different. He ‘gets’ people and…

Trending: The Home Truth in the White Noise of #HomeSweetHome

There has been a lot of pointless chit chat, online ‘noise’ and debate about Home Sweet Home. And it is all entirely missing the point. Because it goes beyond the debate about the usual (I’m going to call) ‘bono-bashing’ – where Irish people give out about successful Irish people for getting #notions and out to get the attention of…

Trending: Superfoods get Spiced Up for 2017

There’s a new kid on the ever-expanding block of Superfoods that you may not expect. Firstly, because it is relatively cheap (not a typically desirable a tribute we tend to admire from our superfoods) and will continue to be. Secondly because it’s accessible (no need for the trip to the health store). In fact, it’s actually…

Why you need to Stop Reading this Stupid Blog Post… 

In about 5 mins I will auto post this quick piece to Facebook – where it will receive about 95% of it’s total traffic… and therein lies the problem.  Basically, you need to stop reading this blog post. Traditional media is undoubtably not without its flaws but the internet has zero rules or accountability for…

Trending: H&M partners with Luxury Brand Kenzo and instantly Sells Out

Over the last few years bargain megabrand H&M have made a number of strategic partnerships with luxury names. Most notably perhaps was the Balmain partnership this time last year. A number of people put the phenomenal success down to the ‘kardashian’ effect – as they had used Kendall Jenner as the famous face to front the…

Birds of a Feather: What do Charlie Brooker and Katie Price have in Common?

If you working in marketing/digital/media and don’t know Charlie Brooker, you need to. Also, what the hell have you been doing with your spare time? Famed for pretty much predicting a certain prime minister’s ‘incident with a pig’, the journalist gone-TV-writer is actually a lot more impressive for his overall cutting commentary on modern media…

Trending: Everyone’s Going to… Mass

Is there anything to be said for another mass? Well apparently, yes. Over 186 thousand Irish people on are going this Sunday and over 42,000 are at least interested. Well at least, according to Facebook. ‘Mass’ has gone (hate the word but…) viral over the last 24 hours as a random event on the social…

Trump vs Clinton: The Facebook War …and Results?

A few hours ago, Mark Zuckerberg defended his board member’s 1.25 million donation to team Trump. Thiel – an early investor –  has not been distanced from the social network brand, with Zuckerberg addressing the issue head on to Facebook staff in an internal memo. This memo was the result of ‘concerns’ regarding the company’s…