Influencing the Influencer: 5 Brands and Vloggers who Know how to Work Together

Online influencers are great when it comes to turbocharging your marketing strategy, honing in on a really specific target audience and growing your reach as a brand. However, over the course of the development of such campaigns with these writers, vloggers and community managers, one important point is continuously emphasised, again and again. And it…

How to Develop a CONTEXTUAL Content Strategy

There are lots of arguments about what creativity means but when it comes to advertising, one thing is for sure – creativity without purpose is pretty pointless! Because it’s not enough to do something just because you can, because it’s the newest ‘thing’, because it’s #trending or just looks damn cool. Great work needs to…

How to Find Out Who Owns Your Data in 3 Minutes…

There’s an awful lot of noise these days about data ownership and privacy protection. However, I – like many of those who harp on about just what a big issue this is – find myself confronted by a the same nonchalant response from people every time. “Ah sure, it’s only my. I don’t get up to…

The Psychology of Digital Addiction

Final one in this series on neuroscience and digital for the moment. This is a slightly extended version of the piece I wrote for the Sunday Business Post last week, to include so tips on using digital most effectively in your day to day life. Interestingly, these guys really seem to know what they are…

What’s in a Word – Misogyny in the Politics of Irish Water

        I am very much anti Irish Water (in its current form) but I was extremely disappointed to hear about claims that the abuse being thrown by protesters in Jobstown was misogynistic in nature. The reasons they were deemed misogynistic was specifically the use of the words ‘bitch’ and ‘c*nt’ towards TD…

Unfriending Facebook, Part 2 – From the Brands Point of View

Last month I wrote about the traumatic experience that was deleting my Facebook account and why so many people around the world are losing interest in the platform to the point of ‘unfriending’ it – just like me. There were a number of reasons discussed as to why Facebook is becoming less popular from a…

#Frumping – are Friendships getting a Social Media Makeover?

So a few months back I was chatting to some of my mates about that whole ‘getting older’ thing. You know – the bits you didn’t know that happen in your late 20s but inevitably do. Like you’re friends’ brains suddenly being kidnapped by permanent baby talk and how the temporary pause in gift giving…

Modern ‘Social’ Etiquette – What’s in a Favourite?

Whether it’s acceptable to make a pass at someone on LinkedIn (no) or if you reeeally have to accept your Great Aunt Mildred’s friend request (yes), etiquette on social media is a potential minefield. So we thought we’d tackle one of the more ‘favourite’ conundrums – the Twitter favourite. Just what does that little ‘★’…