Why you need to Stop Reading this Stupid Blog Post… 

In about 5 mins I will auto post this quick piece to Facebook – where it will receive about 95% of it’s total traffic… and therein lies the problem.  Basically, you need to stop reading this blog post. Traditional media is undoubtably not without its flaws but the internet has zero rules or accountability for…

Happenings: A Festival for Storytellers Hits Dublin Next Week

There has been plenty of conversation in 2016 about this years winners and losers of the media world but while pretty much everything has been up for debate one area everyone seems to agree on is video. Whether your in social content, news or even publishing, video has become the default hero format. Now, there…

List: Cheap (but Awesome) Online Courses in all things Digital!

The world of digital and marketing moves ridiculously quick. So last  year, I made a point of going ‘back to school’ to broaden and update my knowledge in the area Each course was through a site called Coursera – which I can’t recommend enough. You can find more about the ones from last year and…

Facebook’s Click-bait Content Update: What you need to Know NOW…

  “It’s a beautiful thing, the destruction of words.” ― George Orwell, 1984 Facebook’s latest update to its infamous algorithm has a lot of brands and content providers concerned – and with good reason. Here is what you need to know as a brand or content provider… What will the update effect? Both link titles (aka…

When that Marketing Word ‘Viral’ Becomes a Virus…

I’m a big fan of the Irish Times and a daily reader. But today I have to question their article regarding why this image was not on their front page. Miller states that the question was debated in HQ but ultimately they decided not to.Last night, was a big moment for many newspapers around Europe and…

How Digital Subscriptions are Changing Our Behaviour…

Anyone watch The True Cost recently? It’s on Netflix, you totally need to check it out… One of the things I love about Netflix is that, while there is an awful lot of fluff on there, we are occasionally gifted with a little gem of a documentary, series or movie that otherwise may not be…

Influencing the Influencer: 5 Brands and Vloggers who Know how to Work Together

Online influencers are great when it comes to turbocharging your marketing strategy, honing in on a really specific target audience and growing your reach as a brand. However, over the course of the development of such campaigns with these writers, vloggers and community managers, one important point is continuously emphasised, again and again. And it…

How to Develop a CONTEXTUAL Content Strategy

There are lots of arguments about what creativity means but when it comes to advertising, one thing is for sure – creativity without purpose is pretty pointless! Because it’s not enough to do something just because you can, because it’s the newest ‘thing’, because it’s #trending or just looks damn cool. Great work needs to…