Too Big to Burst? The Startup-Tech-Bubble-Unicorn-Supernova

As I said before in a previous article ‘Is it Time to Breakup with the Startup Guy?‘, open any financial, business or economic magazine or newspaper section and you will be bombarded with interviews, news and speculations about the heady world of the tech startup. All of it, in the pursuit of finding the next…

Four Things you Really Need to Know about GDPR if in Marketing..

1. What is GDPR?

GDPR stands for General Data Protection Regulation. It will apply, from the 25th May 2018 to anyone handling data of an EU person or any EU based company (so literally any data we deal with in Irish marketing land).

2. Why should I care?

You could be fined up to 4% of your company’s total turnover if you don’t comply. That’s not an empty threat either, it’s very real with a very hard deadline of the 25th of May – zero wiggle room.

Marketing, media and advertising are going to be the industries most directly affected by the legislation. Remember the cookies compliance thing? It’s going to look like a piece of well, cake, next to the unavoidable chaos this is going to unleash. Yet few in marketing industry seem to be even talking about it – let alone planning.

Are We Finally Breaking Up with ‘The Start Up Guy’? 

Open any financial, business or economic magazine or newspaper section and you will be bombarded with interviews, news and speculations about the heady world of the tech startup. The Silicon Valley Hooded Hero has long replaced the ‘Serious Suit’ as the aspirational business pin-up of our time. After all, he’s different. He ‘gets’ people and…

Free Courses from Facebook on Content just Launched

Facebook has just launched an online course for journalists. This should be of serious interest to anyone writing, blogging, creating native content, posting, monitoring, measuring, promoting, video or reporting on effectiveness. Apparently it was set up to meet the demand of a a single destination where you  can learn about Facebook’s products, tools and services…

Trending: Google Home – This Year’s Christmas Must Have?

If, like me, you’re a tech lover who has got frustrated by serious lack of innovation every time the newest i-Whatever or smart-yoke has come out then it may be time to rejoice in a truly new ‘thing’ among the internet of ‘thingys’. Google Home is now available to pre-order. But what is it? Well…

List: Cheap (but Awesome) Online Courses in all things Digital!

The world of digital and marketing moves ridiculously quick. So last  year, I made a point of going ‘back to school’ to broaden and update my knowledge in the area Each course was through a site called Coursera – which I can’t recommend enough. You can find more about the ones from last year and…

Ireland – King of Netflix and Chill?

If you wasted away the bank holiday weekend watching Stranger Things, you’re not the only one… Netflix are notoriously cagey about their numbers and there has been a lot of speculation recently as to the value of the subscription company due to missed acquisition targets of new subscribers. The 1.6 mil new members to, the 83.18 million subscriber…

Why LinkedIn is Going the Same Way as Tinder

Around this time last year I blogged about why – despite all the media and marketing ravings – Tinder was just not the answer to modern dating needs. The problem overlooked by many enthusiasts was, in many ways, a very simple one – human behaviour. In all our enthusiasm to praise the simple proposition, swipey-addictiveness…

How to Find Out Who Owns Your Data in 3 Minutes…

There’s an awful lot of noise these days about data ownership and privacy protection. However, I – like many of those who harp on about just what a big issue this is – find myself confronted by a the same nonchalant response from people every time. “Ah sure, it’s only my. I don’t get up to…

Mindfulness: The Science, Benefits and 5 Starter Steps

A few weeks ago I gave brief talk on the causes and importance of anxiety and stress in the digital age at IAPI. Not wanting to ‘rant on’ without offering any solutions… Now I want to talk solutions in practical steps… and that means mindfulness. What Mindfulness Isn’t: Mindfulness is not the latest buzz word….