Trending: Everyone’s Going to… Mass

Is there anything to be said for another mass? Well apparently, yes.

Over 186 thousand Irish people on are going this Sunday and over 42,000 are at least interested.

Well at least, according to Facebook.

‘Mass’ has gone (hate the word but…) viral over the last 24 hours as a random event on the social platform. And while the subsequent thread is hilarious, there is an important observation when it comes to content and social.


Namely you better know you audience.

I wonder how many UK social experts would be able to understand the below to create campaigns along the same lines of humour and reference…


Anyways, happy Friday.


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