Look Who’s Talkin – What Irish Mobile Data says About Our Habits

Screen Shot 2015-03-27 at 11.54.30

So, yesterday I put together the below charts on Irish mobile data quarterly, since 2009. It certainly makes a case for mobile advertising – just look at our data consumption! But the other things which are far more interesting to me is how they clearly show the rapid fall off of SMS traffic (does this mean popular apps such as Whatsapp have become favoured over regular text?) and the sort of plateauing for actual voice calls (which given the fall off of landline – which it should be compensating for – is quite alarming).

Are we communicating less with talk and more with digital text? Hard to say without the number of landline calls to compare this too… but food for thought. Have you noticed a drop off in the number of calls you make? What about in the office environment? Are people optioning out of phone calls in favour of a hundred emails instead? Let me know if you agree or disagree.

More of my musings on our changing communications behaviour here.

P.S. – MMS vs. ‘GBData’ is obviously not comparing like for like, they are simply put on the same chart because the metrics needed allowed for it!

Screen Shot 2015-03-27 at 11.54.40


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