Too Big to Burst? The Startup-Tech-Bubble-Unicorn-Supernova

As I said before in a previous article ‘Is it Time to Breakup with the Startup Guy?‘, open any financial, business or economic magazine or newspaper section and you will be bombarded with interviews, news and speculations about the heady world of the tech startup. All of it, in the pursuit of finding the next…

10 Online Stores doing things Differently

Conor Pope has written this week in the Irish Times on the potential ‘ashopalyse’ looming thanks to online competitors. I was happy to share my two cents on why I love online shopping and what retailers need to do to stay in the game.  There are plenty of examples of retailers successfully innovating in the…

Four Things you Really Need to Know about GDPR if in Marketing..

1. What is GDPR?

GDPR stands for General Data Protection Regulation. It will apply, from the 25th May 2018 to anyone handling data of an EU person or any EU based company (so literally any data we deal with in Irish marketing land).

2. Why should I care?

You could be fined up to 4% of your company’s total turnover if you don’t comply. That’s not an empty threat either, it’s very real with a very hard deadline of the 25th of May – zero wiggle room.

Marketing, media and advertising are going to be the industries most directly affected by the legislation. Remember the cookies compliance thing? It’s going to look like a piece of well, cake, next to the unavoidable chaos this is going to unleash. Yet few in marketing industry seem to be even talking about it – let alone planning.

Behavioural Economics – the Missing Piece of the Marketing Strategy

  The following is an extract from my interview with ‘The Wiki Man’ Rory Sutherland. You may know him from that one Ted Talk we’ve definitely all seen and shown to our mammies – Lessons from an Ad Man (although she still doesn’t quite know what you do).  Generally, Rory is seen as a very engaging and…

The Problem with Awards…

It can be hard to know these days what awards to aim for in marketing… We debate things like sponsorship bias and over awarding in the Irish marketplace – creating a loss of value in those wins. But I think there is another issue at hand when it comes to awards – the framework. I…

The Internet of (Stolen) Things: 1.3 Million Irish are Illegally Downloading

While the industry has been primarily concerning itself with the rise of adblocking a much more concerning trend has been going on right under our noses. Odds are, as a digitally savvy heavy media consumer, you’re probably one of these trendsetters yourself. Now finally, we have the numbers. The Commercial Court was informed yesterday that approximately…

Super Bowl Ads get Political… but Haven’t We Been Here Before?

Probably the most common headline regarding the Super Bowl ads this year is how some brands chose to ‘get political’. Particularly noteworthy were Airbnb and Coca-Cola. This is leading to a debate about the role of brands in politics and social movements. Are they supposed to steer clear, or dive in? A lot of people…

Why Brands Need to Be More Airbnb

  Lots of brands have great branding. Lots of brands have a compelling identity and a positioning founded on a core vision and deep understanding of their audience. Lots of them also have a memorable design that somehow magically captures all this. But how many brands can say they actually live it? Airbnb has become…

Are We Finally Breaking Up with ‘The Start Up Guy’? 

Open any financial, business or economic magazine or newspaper section and you will be bombarded with interviews, news and speculations about the heady world of the tech startup. The Silicon Valley Hooded Hero has long replaced the ‘Serious Suit’ as the aspirational business pin-up of our time. After all, he’s different. He ‘gets’ people and…

Robot Makes the Panel at Dublin Tech Summit…

The full details for Dublin Tech Summit have just been released with an impressive line-up of speakers. Amongst them, a robot. RobotThesbian will be talking on the 16th of Feb about, well, the rise of the robots. FYI he can be yours for the knock-down bargain price of fifty grand. While many global panelists at events may be famed…